The Rinker Story
Everyone who has ever owned a boat has heard someone (who has probably never owned a boat) make a remark about how much it costs to buy and maintain a pleasure craft. Wells, black holes and other less-tasteful simile are common. Well, we work for a living. We think that the experience of owning a boat should be as pleasurable as enjoying it. When you're putting serious, hard-earned cash (or credit) down to buy a boat, by golly, it had better be well worth the money.
Here's something fun to do.
Compare the features of any Rinker model with similar models from other manufacturers. Time after time, Rinker has more standard features. And time after time, the individual features on a Rinker are superior. Bigger capacities. More convenience. Better performance. Now, quick, look down at the prices.
Surprise. Not only does the Rinker often cost less, it's usually way less.
How do we do it? Rinker is an independent company. We have no corporate mergers to pay. No junk bonds to service. No bloated overhead. Instead, we put our money in our products. That keeps our operation efficient, productive, innovative, reliable and consistent. We're proud of that.
You'll see Rinker boats on the water that have been used every year for decades. Talk to someone who owns a Rinker cabin model. They'll tell you about problems that owners of other brands experienced, then close the story with "...we've never had anything like that happen with our Rinker(s)." Talk with Rinker runabout owners. You'll hear how much other people paid for other brands with similar performance and features. The story will end with "...that was several thousand more than we paid for our Rinker!"
Our factory is not grand or picturesque. We are not located in a landscaped industrial park. We don't have to worry about the corporate executives flying in from around the globe. Our owners live and work here. The corporate offices are located upstairs at the plant. No corporate jets. No limos. Not even an executive parking garage.
You know what that means? We have a terrific place to build outstanding boats.
Rinker Boat Company is located on the edge of one of the biggest lakes in the Midwest, where our founders set up shop back in the 1940s. We put our investment where it can make the biggest difference; in our products.
Our mold shop is second to none, with rugged dedication to precise execution and artistic style. We make all of our own upholstery and cabinets, giving us absolute quality control. The whole manufacturing process comes together in one place in one town in the middle of the USA. Feedback is immediate. Learning never stops. Improvement is constant. Innovation is celebrated.
That lets us ship the best values in boats every day.
To see our inventory of Rinker boats click here |
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| Bow rails are formed and welded stainless steel, a common feature only on comparable models that cost tens of thousands dollars more than a Rinker. |
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| Every large Rinker cruiser must pass rigorous water testing in our 20,000 gallon in-plant tank. |
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